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Owlery sends your retailers three kinds of documents. Each one shows as a row in Retail Status, with the retailer’s receipt status.

PO Acknowledgments

A PO acknowledgment tells the retailer you’ve accepted their order. Owlery sends one per PO, when the PO first creates an order. Cancellations aren’t acknowledged automatically. PO acknowledgments are optional and set per retailer. See Retailer Settings.

ASNs

An ASN tells the retailer exactly what’s on the truck and when it left.

When It’s Sent

  • Automatically: when your pickup warehouse confirms what it shipped. This is the normal path.
  • When you click the button: click Send ASN (or Update ASN) on the retailer’s drop-off stop. Use it after you fix a problem. See Resend an ASN.

Where the Data Comes From

Because the ASN pulls from the load, missing carrier or BOL details on the load show up as missing details on the ASN. Fix the load first, then resend.

Resends

Owlery skips an automatic resend when nothing changed, so retailers don’t get duplicates. A manual resend, or a shipment that changed, goes out as a change to the original ASN, for retailers that accept ASN changes.
A missing or late ASN can turn into a retailer chargeback. If an ASN can’t be created, Owlery emails your Retail ASN Issue Contact.

Invoices

Owlery sends a retail invoice only after the order closes. That normally means your warehouse has confirmed the shipment.
1

Owlery Writes the Order to Your Accounting System

The order goes to your connected accounting system.
2

The Invoice Is Created There

Prices and terms come from your books, so the invoice matches your records.
3

Owlery Sends It to the Retailer

Owlery reads that invoice, converts it to the retailer’s format, and sends it.
Owlery sends one invoice per order. If one already went out, another attempt is skipped. Invoices go out automatically after the order syncs, if invoicing automation is on for you. Where it’s turned on, you can also click Send Invoice in the order drawer.
Retail invoicing needs a supported accounting integration. See Integrations Overview.

If a Document Didn’t Go Out

See Your ASN or Invoice Didn’t Reach the Retailer.

Next: Retailer Settings

See the settings Owlery keeps for each retailer.